99 Francs

2007 "I'm the most influential bastard in 2000 years."
7.1| 1h45m| en| More Info
Released: 26 September 2007 Released
Producted By: ARTE France Cinéma
Country: France
Budget: 0
Revenue: 0
Official Website:
Synopsis

Paris, France, 2001. Octave Parango, a young advertiser working at the Ross & Witchcraft advertising agency, lives a suicidal existence, ruled by cynicism, irresponsibility and debauchery. The obstacles he will encounter in developing a campaign for a new yogurt brand will force him to face the meaning of his work and the way he manages his relationship with those who orbit around his egotistic lifestyle.

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Reviews

BootDigest Such a frustrating disappointment
Salubfoto It's an amazing and heartbreaking story.
Lollivan It's the kind of movie you'll want to see a second time with someone who hasn't seen it yet, to remember what it was like to watch it for the first time.
Yash Wade Close shines in drama with strong language, adult themes.
Nursultan Tuite A good entertaining movie! Good movie, do not a comedy and parody, not just a film about drug addicts and irresponsible people. Film about the cynicism of our time on the venality of all. With the offer to see the world differently. The depth of the fall into the abyss of immorality. There is black humor and is not normative lexicon, as well as elements of eroticism and a lot of blood. The world of advertising so is business. The ending is so generally pleasantly surprised. Such an end, but as it turned out is not the end. Frankly I do not understand people who write something like "wasting time", etc. Movies must be different! And do not worry on the "worst film of the book." Just look!
Jack Fuchs This is definitely not a mainstream movie.If you are finding yourself ever and ever trying to go deeper in peoples minds and thoughts, this film is made for you.If you are a creative being, such like a programmer or designer, or simply wants to know what is going on in the world of high creative common this film is made for you.If you like psych, weired, mess people you will like this film too.But if you are not feeling addressed now, it could happen that you will feel this movie as a waste of time.----Have fun
naurimas-1 Watching this film will give some critical ideas about consumerism, dirty ideas of ad business, also lifestyle of people working in advertising business in France. The ideas are different from all full of humor American TV series about advertisers (e.g. "I Dream of Jeannie" and others). The ideas are different, though there are many elements of black humor, criticism of machos' vices, The critical idea is the didactic message of the film. The film reminds that people would not die of hunger if more money are spent not for creating ads to increase turnover, also true critical insights about consumerism, the idea that advertising in many cases sell only dreams for some time.The plot of the film is also full of visual experiments, some elements of animated cartoons, some repeated episodes which get more meaning at the end of the movie. Also the end of the film obviously make the viewer think more deeply about the nature of the change of the human being discarding commercial things.It is worth to spend time watching this French film full of experiments and critical ideas about consumerism.The book of Begbeider and the film are truly two different things, which add more ideas about critical insights about consumerism, advertising business.
franck-25 This movie was made like a giant advertising with very rhythmic effects and fast moving pictures. At least, it will keep the eye entertained during the whole movie but there's more in it. It describes in a fun way what everybody knows is a sad world. Drugs, sex parties, late work hours, pretentious people, and meetings with stupid people, this is the way it works in the advertising industry. It's a very funny criticism of advertising and the way it's made. I feared it would not do justice to Beigbeder's excellent book but in fact it's quite good.Most of all, Jean Dujardin is very good in his role. He could be one of those mens you see working at Publicis on the champs Elysees ! Some people may not like the movie because there is a lot of sex and drug taking inside the movie. Yet, it's a good social depiction of this world. Don't go with the children's (the rating is not very explicit about the real content of the film) and enjoy yourself.