Hellen I like the storyline of this show,it attract me so much

StunnaKrypto Self-important, over-dramatic, uninspired.

ShangLuda Admirable film.

Seraherrera The movie is wonderful and true, an act of love in all its contradictions and complexity

Bill Slocum The premise behind "Christmas In July" seems arresting: Capitalism is a sucker's game that can be fun to play anyway. Yet its execution is not sharp. This early Preston Sturges comedy is more interesting for the ideas that seemed to shape it than for anything on-screen.Jimmy MacDonald (Dick Powell) is a lowly office drone at a coffee company who has big dreams. His latest involves coming up with a new slogan for a rival coffee company, a contest hosted on a national radio program. Surprise, surprise, he gets a telegram telling him he's the winner, but no sooner does he share his joy with the neighborhood than everything goes to pot.Weighing in at under 70 minutes, "Christmas In July" won't overtax your patience. The bouncy concept of early 20th-century marketing gone awry is pleasant for a while. Compare it to the Depression-era films of Frank Capra, where some greedy fat cat was cheating the little guy of his just reward: Here Sturges gives us no easy villains, presenting us instead with a more sophisticated, rather disturbing if nonetheless heartwarming critique of American life.In fact, it's a mid-manager at MacDonald's company, a guy named Waterbury whom Sturges initially establishes as a bullying bad guy in the Capra mold, who winds up surprising both MacDonald and us by graciously offering a heartfelt, humanitarian perspective on things:"Ambition is alright if it works, but no system can be right where only one-half of one percent were successes and the rest were failures."Waterbury urges MacDonald to let go of his dreams and focus on doing what he can, content in being able to live upright and look people he cares about in the eye. It's a bracingly fresh and balanced perspective from Hollywood, then or now.The problem "Christmas In July" has may be related to that sensibility, though: It's stiff and takes itself too seriously most of the way through. Taken from a stage play, the film only has five or six scenes, which means Sturges doesn't give himself much room for subplots. Powell is surprisingly hard to warm up to in the central performance, and the sentimentality gets rather gooey, as when Jimmy and his girlfriend Betty (Ellen Drew, not much better than Powell) play Santa to their impoverished neighborhood, treating the kids to ice cream and a wheelchair-bound girl with her own doll. The girl has black rings painted under her eyes in case the wheelchair wasn't enough for you.For gags, we get too much sputtering, snarling, and people putting on goofy hats. There's even people pelted with fish and vegetables. It's like Sturges went back and added this material when he realized he wasn't getting enough laughs in the reading room.The whole marketing gimmick of coming up with a new slogan for Maxford House Coffee, because everyone agrees the old one is too tired ("Grand To The Last Gulp" doesn't sound like anything that would fly today, does it?) has potential, and MacDonald's alternative slogan is pretty funny because it is so terrible. It's long, requires convoluted logic to appreciate, and serves to remind people why they don't use the product half the day."It's a pun," MacDonald explains to Dr. Maxford himself."It certainly is," Maxford deadpans. "It's great. I can hardly wait to give you my money."But the notion of marketing as a science people put their faith in without really understanding is only lightly touched upon. The reaction of Jimmy's employer at the other coffee company seems similarly like a wasted opportunity, as his apparent brainstorm has benefited a competitor. They just want a chance to bask in his genius, too, until it is exposed for what it really is. That's pretty much the whole of the plot, Jimmy and Betty trying to do right in good and bad times."Christmas In July" has some fun performances, a clever ending, and a pure heart, but don't mistake this for one of those classics upon which Sturges built his reputation.

kenjha A clerk making $22 per week dreams of winning the $25,000 grand prize in a coffee company's slogan contest. Sturges' second directorial effort is not only a sweet and simple comedy but also fast-paced and efficient, wrapping up in just over an hour. As the ambitious but earnest sloganeer, Powell basically plays the role of the straight man, surrounded by loony characters, including Walburn as the flustered owner of Maxford House, not to be confused with Maxwell House, and Sturges regular Demarest as one of the judges of the contest. Despite the short running time and the emphasis on comedy, Sturges manages to make the characters human.

Michael_Elliott Christmas in July (1940) *** 1/2 (out of 4) Preston Sturges comedy about a poor boy (Dick Powell) with big dreams who goes on a shopping spree after he thinks he's won $25,000 in a contest. This was actually my first film from the director and I got a tad bit nervous at first because the comedy in the opening ten minutes really didn't work for me. I wasn't sure how the rest of the film was going to work with me but it was a homerun after the scene in the office where Powell thinks he's won the money. The film is certainly pretty shallow in its delivery but that works just fine since the one word that came to my mind while watching the film was sweet. The film has a sweet little idea with sweet little messages and in the end it delivers on pretty much all levels. Powell is very good in the role but it's the supporting cast that steals every scene.

lugonian "Christmas in July" (Paramount, 1940), the second feature entirely written, produced and directed by Preston Sturges, following his initial success of "The Great McGinty" (1940), ranks the director's most mellow comedies, compared to his future efforts as "Miracle on Morgan's Creek" 1944). In spite of his reputation for his wild and crazy plots, along with his familiar assortment of bizarre characters, "Christmas in July" could understandably be mistaken for a Frank Capra film, a theme not so much on how a good fortune changes the common man, but how much the common man unselfishly changes the lives for the good of others.The plot is relatively simple: James MacDonald (Dick Powell) and his fiancé, Betty Casey (Ellen Drew), sit on the rooftop of their New York City apartment building listening to the radio where the name of the contest winner for the best slogan is to be announced. Wondering about the delay, Maxford (Raymond Walburn), president of Maxford House Coffee Company, heads over to the room where he finds the jury (consisting of Sturges stock players of Dewey Robinson, Arthur Hoyt, James Conlin and Robert Warwick), headed by its foreman, Bildocker (William Demarest), unable to decide upon the winner. With time running out, Maxford has the very nervous Donald Hartman (Franklin Pangborn) go on air to postpone the name of the winner until further notice. Because he had entered many contests in the past, Jimmy is confident that his slogan,"If you can't sleep, it isn't the coffee; it's the bunk." to be a sure winner. The following morning, Jimmy reports to his office clerical job to find a telegram on his desk naming him as winner of the Maxford contest. Overly excited, Jimmy stands on top of his desk where he makes his announcement to his fellow co-workers. Not only does Mr. Waterbury (Harry Hayden), his supervisor, grants him time off to collect his $25,000 prize, but he is immediately promoted to vice-president under Mr. Baxter (Ernest Truex) as a reward for his good fortune. After Jimmy collects the check from Maxford, who's unaware and confused why he hasn't been informed of the jury's decision, Jimmy takes Betty to Schidel's Department Storewhere where he buys her an engagement ring, and using the rest of the check to purchase gifts for everybody in his neighborhood. The Christmas in July celebration comes an abrupt end when Maxford, realizing his error after finding Bildocker still unable to come up with the decision, to arrive at the scene, accompanied by Mr. Schnidel (Alexander Carr) of the department store, to take back everything, including the check, and expose Jimmy as a fraud. A neighborhood riot ensues before Jimmy and Betty are confronted by three of their co-workers, Tom (Michael Morris), Dick (Rod Cameron) and Harry (Harry Rosenthal) who confess to what was originally intended as a practical joke. Now that reality has set in, what's Jimmy to do? Will he be working a lot of overtime hours to pay for his purchases? Will Maxford sponsor more contests? Will the judges get to come up with the winner before next Christmas?A Christmas story that's not necessarily about Christmas nor the 4th of July for that matter, but how it is more blessed to give than to receive every day of the year, not just on Christmas. While "Christmas in July" is at best when poking fun of the current trend of radio contests, the story simmers down only when centering upon the poverty-stricken couple Jimmy and Betty, yet, in true Preston Sturges tradition, throws in surprises here and there to hold interest and keep his audience laughing and completely satisfied in how everything is resolved. As much as Sturges could have selected good-natured actors as Gary Cooper, James Stewart or Henry Fonda in the leads, Dick Powell, former crooner of Warner Brothers musicals from the 1930s, making his Paramount debut, turns out to be a fine choice, particularly at this point of renewing his screen image. Aside from the plot it development of its leading characters, Jimmy being an average guy, engaged to a nice girl, living with his widowed mother (Georgia Caine) in a tenement apartment whose ambition is to succeed, Sturges also does a remarkable job with his assortment of neighbors of different ethnic background gathered together in the neighborhood sequence to appear very much true to life. He adds a touch of sentimentality with a memorable bit as Jimmy awards Sophie (Sheila Sheldon), a wheelchair bound girl, with an expensive doll she can call her own. Surprised as well as speechless, she looks up to Jimmy before hugging the gift like a new born baby, which is enough thanks any giver can ever receive. And thanks to Sturges for such a fine motion picture leaving us with something to think about, "If you can't sleep, it isn't the coffee; it's the bunk." This seldom revived comedy gem that says it in 67 minutes made it to video cassette in 1985 at a high price of $59.95, followed by several cable television presentations, such as the Disney Channel (1991- 1996) and Turner Classic Movies where it premiered in 2002. It's 2006 availability on DVD will assure renewed interest for both movie and the comedy films of Preston Sturges. (***1/2)