Sell Out!

2009 "Don't but me!"
7.6| 1h50m| en| More Info
Released: 07 May 2009 Released
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Country: Malaysia
Budget: 0
Revenue: 0
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Synopsis

The Fony Corporation has just promoted doe-eyed Eric Tan (Peter Davis) to Head of Product Design and he’s already invented a revolutionary 8-in-1 soy bean machine! Taste the silken tofu, the creamy soy milk, the crispy bean curd! It just has one reprehensible flaw: no flaws! The lack of a built-in-breakdown mechanism appalls the conglomerate’s two-man executive branch who resorts to a budget exorcism to solve their problem named Eric. Also under the axe is Fony TV 11’s ruthless host Rafflesia Pong (Jerrica Lai), whose speciality arts programme is overshadowed by an increasingly popular art form: reality TV. Determined to claw her way back to the top, she lands on a morbid concept that finds an ally in the divided product designer.

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Reviews

Plantiana Yawn. Poorly Filmed Snooze Fest.
Tacticalin An absolute waste of money
ChanFamous I wanted to like it more than I actually did... But much of the humor totally escaped me and I walked out only mildly impressed.
Aspen Orson There is definitely an excellent idea hidden in the background of the film. Unfortunately, it's difficult to find it.
j@son chin What is the word for it? Hmm. AMAZING. All I can sum up is amazing. A creative, out of the norm comedy film that is fresh and absolutely smart on every level. Sell Out! can be describe as more of a genre- bending no proper specification of a comedy movie that works really well with the issues that are shown in the movie. Truly a remarkable Asian/Malaysian film one really really needs to sit and enjoy it all the way.The movie revolves around Rafflesia Pong who is, well, a bitch-like TV host who has no regards whatsoever for people. Selfless and incredibly rude. She is trying to get a name for herself in a place she works called FONY (a parodied version of SONY I bet.) Tired of the lame job she was working as and the deterioration in her show's popularity, she tried putting up a new idea for a show that allows her to compete with her arch rival who seems to be grabbing more praise from the audiences then with Rafflesia. Aside from that, Eric, who's an aspiring project manager is getting the beating of his life while working at FONY too. He tries to give out the idea of a machine that can make 10-in-1 kind of soya related material. But his bosses keep preventing him from expanding such ideas for they are afraid that the benefits will go directly to Eric. Both characters are stuck in a situation that pretty much seems to push them down on to their knees and a learning the hard way of life as it is.Now, first of all, the movie sets aside from all the other cliché parodies that are showing in cinemas worldwide. Sell Out! directly parodies our country's society and by God if u were to spend a whole life in Malaysia you'll understand what the director is trying to tell to audience. Poking fun on every action and behaviors that our people make Literally, it's still quite understandable to people from other countries too. On the other hand, obsession with reality TV shows that many people loves to watch in today's ever growing modern society were also shown. Another noteworthy is the parody of art house films from Malaysia which was notorious for its really slow paced shots and scenes that doesn't make sense to anyone. I guess it reflects the alternative cinema that Malaysian filmmakers are trying point out in their films. But in such a manner, their films sometime contains no meaning and going as far to say 'creating the definition of "nothing" ' in their films. One unusual mix in this movie is the music in this film. Catchy and tuneful, the musical moments help to bring up the scenes together with a breath of life to it. Lyrics reflects the tone for a situation but most of all the characters thoughts and feelings which I find it surprisingly fitted well with the thematic nature of the film. Praise for the acting must really go to all of the cast. Not one did a horrible job at all and great authenticity from the main actor and actress.Okay. The flaws. Well Im not surprised. Not everything is perfect in life. Well I wanted to say I was a little a disappointed by the comedic timing of some the scenes there in the movie. Some scenes didn't very work well with the lines because it felt not engaging enough. And although I really enjoy some of the dialog, I couldn't feel any connection with some of the sarcasm they were telling to me. Films like this remind me a lot of the Hot Fuzz and Shaun of The Dead movies for parodying seriousness of movies which I find that it didn't suit my taste. So I guess its a matter of liking which style of parody it is.Anyways, do not let down by my negative criticism I put in this review. Its still a well made comedy that is for sure to bring down the house. A loud applause for Yeo Joon Han. One of the better Malaysian works since Sepet. Can I call it a Masterpiece? Well that's up to you to decide. So...7.9 out of 10 rating.
liyinalways This show mainly focuses on the two main casts Eric Tan (acted by Peter Davis) and Rafflesia Pong (Jerrica Lai). Both of them faces work related struggles where Eric designed a soya-bean machine which is not par with what his 2 bosses (making a humorous comedic pair) played by the want and Rafflesia who's TV series is facing a possible cut after low ratings. Both of these casts were tied in together wonderfully in script with laughs along the way. The humor is one of a kind with some sarcasm and inside jokes inserted here and there. I like how the director Yeo Joon Han could make fun of himself too in the movie (As has been done by several directors in the past including Matt Groening in this cartoon series the Simpsons). I believe Rafflesia's role was played out to the best of her capabilities by Jerrica Lai while Peter Davis' acting could further be improved by instilling more expressions in his face and enthusiasm. What I liked about this show was the true concept that lied beneath the outer layer such as how movies need not have lots of actions scenes just to attract audiences and how good people are expected to look just to be on TV these days. This depicts a proper story line that makes sense unlike the many Tinseltown Hollywood mumbo jumbo films have made. I also thoroughly admired the effort put into the writing of the songs in scenes of the show. The lyrics made sense and I found some songs to be rather catchy. To sum it all up, there were many bits in this show which I enjoyed. If you want to know more about the movie for yourself, hop in to the cinema and experience a different kind of movie with humor and moral!
changmoh If Singapore has its Jack Neo, Malaysia may soon find its equivalent in Yeo Joon Han, a film-maker who writes, edits, directs and composes the songs as well. From the critical and international film fest accolades, his first feature movie has received so far, "Sell Out" (or $E11.Ou7) may be to Malaysia what "Slumdog Millionaire" was to India.There are two main story lines running parallel, and they are connected to the FONY Corporation headed by two CEOs (played by Kee Thuan Chye and Lim Teik Leong). One thread deals with Rafflesia Pong (Jerrica Lai), a struggling TV arts show host who would do anything to compete with the vivacious Eurasian reality show host Hannah (Hannah Lo) for the survival of her show.The other is about Eric Tan (Peter Davis), FONY's product engineer who has just built an eight-in-one soybean machine that is rejected by his two bosses because it is original and is supposed to last indefinitely.Like Jack Neo at his wild, wild best, nothing is sacred to Yeo too. He opens the movie poking fun at 'himself' - and at art-house movie makers. Then he seems to be aiming for everything and anything - and especially at violence and death! Yes, this is film noir at its weirdest when we see Rafflesia hunting down prospective suicide cases and dying people for her new 'reality show'. Ironically, the movie's best laugh comes from the scene where she interviews a man on his death bed, seeking his opinion about local politics.There are times when Yeo goes amok and takes potshots at disappearing sales people; at the lengths people would go through to get a taxi; at irritating idiots who dial wrong numbers; at unscrupulous doctors who would do anything for a quick buck; at Chinese mediums, etc. Why, the characters, including those who are dying, even break into song - and therein lies the surreal and infectious charm of the movie.Thanks to Yeo's good sense of timing, most of these scatter-shot gags find their mark. Some may not evoke the laugh-out-loud reactions but many are 'giggly-funny'. Of course, there are some minor irritants - like the repetitious "Don't but me, I hate people who but me" gag and some 'empty' moments - but we can let them go. Also, some of the sequences need trimming down a bit.Yeo manages to get a great deal out of his cast - with Jerrica Lai standing out from the others. Jerrica has that gutsy, try-anything attitude that would be at home with the all-out-to-win crowd. Peter Davis, a Malaysian model, looks promising in his first endeavor. However, to most people, the best part of "Sell Out" is its refreshing new take on local comedy - the absence of stupid slapstick and a script that does not insult our intelligence. We look forward to more from Yeo!
Max_cinefilo89 As far as brilliant ideas go, Sell Out! deserves a special mention for how it manages to be very funny and very touching at the same time. It denounces the "evils" of capitalism in the most original way - through musical numbers and pitch-black humor - and that's why it's hard, nah, impossible to resist its quirky charm.The "evils" the film sets out to lampoon are incarnated by a powerful corporation which is responsible, among other things, for entertainment in Malaysia. One of the people working there is a female journalist who interviews weird celebrities, but since her viewing figures are low, the two bosses are thinking about firing her. The solution to her problem is provocative to say the least: she comes up with a new show, a reality program which will capture the last moments of dying people on film. It all gets complicated, however, when an ex-colleague (he got fired for producing a machine that wouldn't have to be replaced immediately, thus reducing the company's profits), who has a crush on her, volunteers to be on the program. The complication derives from the fact that he qualifies as an extreme case of "split personality" (see it to believe it).Some might feel like dismissing the story as nonsense, but that doesn't really detract from the film's power: after all, how many things make sense when big corporations are involved? Besides, the film is ostensibly a musical, and therefore logic is, by definition, banned as a concept. And it all works for the better: the film's freewheeling madness, expressed via absurd death scenes and outlandish singing and dancing (the "sucking up" routine being the best), perfectly reflects the overall insanity of a postmodern world in which everything is relative, even opinions. Proof of that comes in the hilarious opening scene, where the female lead interviews a filmmaker who says he will never do a musical because he hates the genre. What's so brilliant about that? Well, the director happens to be named after the real writer/director of Sell Out!, so that scene is actually a reversed artistic statement: he says what he's going to do by denying it. That's real creativity.