YouHeart I gave it a 7.5 out of 10

ThedevilChoose When a movie has you begging for it to end not even half way through it's pure crap. We've all seen this movie and this characters millions of times, nothing new in it. Don't waste your time.

KnotStronger This is a must-see and one of the best documentaries - and films - of this year.

Phillipa Strong acting helps the film overcome an uncertain premise and create characters that hold our attention absolutely.

Dunham16 Other than traditional late 1930's movie values not necessarily for folks not fond of this nostalgic nosegay category, one of the funniest. Nonsense at a retail chain heats up when the runaway heiress to the chain, chased by her grandfather unaware of where she is, and by a hard boiled reporter who has figured it out, is supported by a wonderful cast of screwball nuts outdone only by a superb Virginia Bruce and Frederic March as the heiress and reporter. You expect to see some scenes of the heiress surrounded by her family's luxury, the heroine and hero and heroine separately playing non romantic sequences in their underwear, physical comedy snuck in at every turn whether it forwards the story or not, and THE END practically flashed on the screen before the hero and heroine can get married. Despite this, the film holds your attention and keeps you laughing.

wes-connors Beautiful blonde Virginia Bruce (as Joan Butterfield) is "one of the richest heiresses in the world," but can't find happiness among the yacht set, so she runs away from home to join the huddled masses in New York City. Quickly, Ms. Bruce meets brassy Pasty Kelly (as Peggy O'Brien), who helps her get a job in a department store. Don't tell anyone, but the department store is owned by Bruce's wealthy family. Bruce enjoys her life as a commoner, pretending to be "Joan Baker", and rooming with Ms. Kelly. But, she is being pursued by handsome reporter Fredric March (as Bill Spencer), who is assigned to find the missing heiress. How long will it take before they fall in love… This film seems to be most often compared to "It Happened One Night", but is really more like several other films. The mistaken identity, or going-undercover-as-a-poor-department-store-worker and falling-in-love plot is much more akin to films like Kathleen Norris' "My Best Girl" (with the genders reversed). Imitation can be the sincerest form of flattery, but "There Goes My Heart" is much more derivative than fresh. There are intermittently funny moments - for example, Kelly's demonstrating how to use a "Vibrato" while a deadpan Marjorie Main tries to buy a "Fireless Cooker". Nancy Carroll, who left films after this appearance, is obviously underutilized. And, watch for Harry Langdon as an opportunistic minister, near the film's end.***** There Goes My Heart (10/13/38) Norman Z. McLeod ~ Fredric March, Virginia Bruce, Patsy Kelly

bkoganbing Though the gimmick of the runaway heiress was beginning to wear thin by 1938, There Goes My Heart still is entertaining enough with a sparkling cast going through it's usual paces.Virginia Bruce is our heiress in this one and reprising his role of hard hitting reporter from Nothing Sacred is Fredric March. Two leads of this magnitude is not usual for the Hal Roach studio which normally was doing two and three reel comedies. But even though this is recycled material it still is served up rather nicely. Best scene for March and Bruce is at the skating rink playing musical chairs on roller skates. March is good, but this was the kind of material Cary Grant would have relished.Hal Roach did give his director Norman McLeod a fabulous supporting cast to work with all going through their various screen images that we love. Best in the group is Patsy Kelly playing the shop-girl who happens to work in Bruce's grandfather's department store and who takes in Bruce not knowing who she is and gets her job at the store. Nancy Carroll the former silent screen star is a jealous co-worker and Irving Bacon is the sexually harassing supervisor. Others in this incredibly good cast are Claude Gillingwater as Bruce's tycoon grandfather, Eugene Palette as March's editor, Arthur Lake as March's friend and newspaper photographer and Alan Mowbray as Kelly's boyfriend studying to be a chiropractor. Yes, Alan Mowbray and Patsy Kelly as a couple. Until i saw this film I never would have believed them as a screen team. Patsy's best moments are demonstrating an exercise machine at the store. You should also see newly hired sales person Virginia Bruce waiting on Marjorie Main.At the very end of the film, former silent screen comic star Harry Langdon plays a minister. At this point in his career, Langdon was accepting any kind of work and part he could get. Nothing especially hilarious about his performance, it's too brief and he's surrounded by too many other high caliber performers in this cast to shine in any way.It's not one of Fredric March's best films, but it's still amusing enough and the ensemble can't be beat.

moonspinner55 Broadly played and directed semi-screwball outing has charming Fredric March cast as a newspaper reporter assigned to locate a wealthy, beautiful young heiress, who has ditched her fancy surroundings for a regular life in New York City. Grounded, natural Virgina Bruce was a good choice for the rich kid, who ends up working in the department store her family owns, and Patsy Kelly is wonderfully brash as the salesgirl who unknowingly takes her in. The supporting characters are made up of wacky, genial crazies, and the actors have been encouraged to play them to the hilt, resulting in some overcooked comedy which may strike one as either funny or far too silly. There are some classic bits: the ice-skating sequence where March and Bruce end up in a game of Musical Chairs, an unbilled Marjorie Main as a plain-spoken customer in the store, and Kelly's solution to the power going out just before a fancy dinner in her apartment. The script, by Jack Jevne and Eddie Moran (from a story by Ed Sullivan!), was criticized at the time for being too close to "It Happened One Night", but it's actually far less ambitious. The plot set-up is one-half merry mix-up and the other half romantic nuttiness, and many of the lines have a punch-drunk giddiness which is very sweet. **1/2 from ****