liquidcelluloid-1
Network: NBC; Genre: Reality, Game; Content Rating: TV-PG (for language); Perspective: Contemporary (star range 1- 4); Seasons Reviewed: Complete Series (1 season) No matter what you think of Martha Stewart's 2004 felony conviction, it is hard to deny the artificiality of her media hyped return. Industry experts have predicted that after her prison sentence was served, Martha would make a comeback (because going to jail makes her inherently more interesting) and once again reclaim her place as one of the most powerful and influential women in America. And, by God, she's going to have that comeback if Hollywood itself has to bend over backwards to give it to her.The task of Martha's image makeover is taken up by reality-TV maestro Mark Burnett who sucks dry any supposed capital accrued from an increased interest in Stewart to bring us "The Apprentice: Martha Stewart". Stewart's "Apprentice" is the format of "The Apprentice" – done verbatim only this time with the decorating diva at the center of it.It seems like I'm always sticking up for "The Apprentice" with the claim that it is the best reality/game show on TV. Burnett probably thought a show that follows the exact same template of the ratings smash right down to the music couldn't loose. The ugly truth is that "The Apprentice" works so well because of Donald Trump. The uglier truth is that we like Trump's bluntness, decisiveness, and no-nonsense, to-the-point way of telling people exactly what he thinks of them. People like Trump, or love to hate him, for the same reason they like Bill O'Reilly or Hugh Laurie's Dr. Gregory House.Stewart's version takes us back to a cushy, namby-pamby, touchy-feely, feel-good show despite the best intentions of some of the contestants to create some cat-like friction. The boardroom is changed to a white conference room, the theme is, strangely, "Sweet Dreams" and instead of the terse finality of "you're fired" Martha bumbles out something like "You will no longer be working for me at this time…". And if there is still any doubt Martha is still Martha, and kinder and gentler than Trump , she even writes the fired contestant a nice letter explaining herself, reassuring them that it isn't the end of the world and that they will go far in life. I'd love to see what happens when a contestant opens up their mailbox and finds that letter. Trump's show is the NFL, Stewart's show is a suburban flag football league that doesn't want to keep score so no one's feelings are hurt. That's the plan anyway.It also feels like there is something bigger at stake in Trump's version. The tasks seem larger and more specialized to train someone in business. Stewart's contests make a new salad dressing and bake cakes. Instead of a secretary calling from her desk, Stewart personally calls the team to their next assignment on her cell phone while trimming rose bushes at her country house. It is all profoundly silly and comes off unintentionally hilarious. On top of that, Stewart's heart doesn't appear into it. She appears physically exhausted with bags under her eyes as if any moment she is about to go face first through the conference room table. Despite Burnett's shameless back-peddling that this was only supposed to be a one-season show to capitalize on Stewart's new, tough, post-prison image, NBC made an amateur mistake scheduling this show just a day before original episodes of Trump's "Apprentice". Not only does this beg for the inevitable comparisons, it "Apprentices" people out. Logic would have put this show on during Donald's hiatus when people would be hungry for another "Apprentice". Either way, we've seen all this before.But the best scheduling in the world can't change the real reason this show is such a tiresome dud. It is that unequivocal reality (that has nothing to do with her being a woman or a felon or tough or any of that) that puts a death-blow on this and all of Martha's projects and that the mainstream media is to politically correct to come out and say...Martha Stewart has no personality.There. It's out.* ½ / 4
fchilds
......do you really think that the position of Body & Soul editor was the job chosen at the outset? The position was created for Dawna because obviously that would best suit her talents.If the winner had been David the job would have involved Internet Marketing. The final job was tailored to the winner.This wasn't a fake nor a setup. How could anyone expect Bethenny to win? There wouldn't have been anyway she would be able to play the Corporate game and she mistreated her underlings. Who needs someone like that to cause problems in their organization? Dawna was the right choice because she fit in, remained calm and worked well with others.
hilljayne
Martha Stewart's Apprentice has a charm and a class way beyond the Donald's version IMO. I've been watching The Apprentice since the first season and the show has steadily gone down each season, though this current one has gotten better. I just think Donald Trump's enormous ego is the big star of The Apprentice now and there is WAY too much product placement as well. Martha's product placement is much more subtle and her cast have a demeanor that I personally like more than Trump's cast. I wish it were coming back next season but mediocre ratings came into the scene. I wish more people would have given her version a chance because I think they would have liked it. It's my favorite show. Martha totally rocks and each week instead of the catchphrase "You're fired" she writes the fired contestant a charming letter. There's only one Martha and this was a great show.
kcasey025
I understand that Donald is concerned that there has been an audience split between the original Apprentice and Martha's new show. I also understand that he is part owner of Martha's version. I think I may have a suggestion for a win/win. Perhaps The Donald and Martha could advertise a "final showdown" between the 2 winners from each of their shows. This might boost ratings for both shows. I have been a long term fan of the original Apprentice and have high hopes for the success of Marha's new version. I think there is definitely room for both to be successful. The Donald and Martha are both such good "promotors". I am sure they could have a lot of fun with some "battle of the sexes" type advertisements.
