The Tanning of America

2014

Seasons & Episodes

  • 1
6.7| 0h30m| en| More Info
Released: 25 February 2014 Ended
Producted By: Rakontur
Country: United States of America
Budget: 0
Revenue: 0
Official Website: http://www.rakontur.com/The-Tanning-Of-America
Synopsis

VH1 teamed up with acclaimed filmmakers Billy Corben and Alfred Spellman and famed author, award-winning entrepreneur, advertising executive, and record executive Steve Stoute for a 4-part documentary series based on Stoute’s best-selling book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.” VH1’s “The Tanning of America: One Nation Under Hip Hop” is a thorough examination of hip-hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics eventually paved the way for the election of Barack Obama. Stoute notes, “Since its birth, hip-hop has been a reflection of black America, but never before have we seen it cast as such a far-reaching agent of political change. This film paints an entirely new picture of the impact of hip-hop culture over the last 30 years.”

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Reviews

HeadlinesExotic Boring
CommentsXp Best movie ever!
SeeQuant Blending excellent reporting and strong storytelling, this is a disturbing film truly stranger than fiction
Usamah Harvey The film's masterful storytelling did its job. The message was clear. No need to overdo.
nileda1987 I'm not a fan of VH1's latest documentary, "The Tanning of America: One Nation Under How Hip Hop" directed by Billy Corben. In its attempt at comprehension in the survey of the history of hip hop music and its impact as a culture on the U.S. it provided instead a conflation of African American pop media culture in the past 40 years. How is The Jeffersons, The Cosby Show, and even Spike Lee's "Do The Right Thing" hip hop per se? The documentary, based on Steve Stoute's 2012 book of the same title, fails in its initial film thesis of how hip hop put Barack Obama in the White House with such a fatuous oral history on hip hop's indeed impact on the U.S. through lower and middle class youth. Halfway, through the talking-head docu-series (broken into 4 episodic parts) the doc shifts its focus to commercial branding of hip hop rather than the music itself. Now, Stoute's book was more focused on hip hop and the new economy rather than hip hop as a cultural movement that shaped mainstream America, the documentary's intended aim. It would've been better if he stayed with his original focus of the book for a documentary and excluded himself as an interviewee and instead, played the role of a narrator, moderator, or even host of this special TV docu-series. Lastly, the documentary felt more like a conversational piece with significant interviewees than a film documentation of a story narrative. And, like Ice T's documentary, "The Art of Rap", also released on VH1 two years ago, "The Tanning of America" lacks direction. Really--how do you cover the history of hip hop and talk nothing about Tupac Shakur?

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